How an end-to-end migration from a clunky, outdated CRM to a modern HubSpot platform eliminated data risks and drove user adoption.
Stellar Technical was held back by an outdated and clunky SugarCRM instance. They needed to migrate their entire database to HubSpot to create a modern, unified platform for their sales and marketing teams, but were concerned about potential data loss, business disruption, and poor user adoption of the new system.
ElanceMind managed the end-to-end migration from SugarCRM to HubSpot. The project involved a meticulous data extraction and cleansing process, collaboration with the Stellar team to define a new data structure, and the creation of custom field mappings in HubSpot to ensure the new interface was intuitive and easy for the team to navigate.
Stellar Technical Products is a leading provider of specialty chemicals, materials, and services for the electronics assembly and manufacturing industries.
2,000
Successfully moved
from SugarCRM to
HubSpot with
99.9% data
integrity.
70%
Achieved through a
new custom field
structure that sales
teams embraced.
50%
Reduced time to
find key customer
information with an
intuitive layout.
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