🛒 The "Hybrid" Sales Model
You are a B2B Manufacturer.
- You sell a $500,000 machine via a long sales cycle (Sales Reps).
- You sell $50 spare parts and consumables via an online store (Shopify/WooCommerce).
The problem? They are disconnected.
- Your sales rep calls a client to upsell a machine.
- They have no idea the client just bought 50 spare parts online last week.
- They miss the buying signal.
Or worse:
- A client buys a machine.
- They should buy filters every 3 months.
- Your store sends no reminders.
This is the Hybrid Gap.
You need to connect your store to your CRM. You need a Unified Customer View.
🛍️ Feature 1: The "Total Revenue" View
The Pain: “Is this a good customer?”
The Fix: Sync orders to deals.
- Connect Shopify or WooCommerce.
- Every order creates a Closed-Won deal in HubSpot.
Result: Accurate reporting of Total Lifetime Value (LTV).
🛍️ Feature 2: The "Re-Order" Automation
The Pain: Customers forget to reorder parts.
The Fix: Consumable workflows.
- Trigger: Product ordered.
- Wait: 85 days.
- Email: “Time to replace your filter?”
Value: Automated recurring revenue.
🛍️ Feature 3: Abandoned Cart (B2B Style)
The Pain: Buyer leaves cart for approval.
- Trigger: Cart > $1,000.
- Create a task for sales rep.
- Offer a formal quote.
Value: Human follow-ups recover high-ticket carts.
⚠️ The Product Library Sync
- Shopify = Master product source.
- HubSpot = Sales quoting.
Don’t treat E-commerce as a silo.
Your online store is just another sales rep — it must report to the same CRM.
